Improvising in Times of Crisis
By Dr. Kyriakos Kyriakopoulos, Professor of Strategy and Marketing, Academic Director of the Executive MBA, Alba Graduate Business School, The American College of Greece | Business Partners, May-Jun 2021
One of the most commonly held beliefs is that it is a bad idea to improvise in the midst of a crisis. The ongoing pandemic has led quite a few organizations to improvise, in other words, to adopt innovative strategies in real-time, with no prior planning. In a short time, educational institutions were forced to…
Details