The study explored six consumer groups—Health Helpers, Weight Strugglers, Health Wise, Taste Driven, Good Life and Just Food—that all said that eating plant-based food makes them feel healthier. Additionally, nearly 60 percent of respondents said their change to plant-based food was permanent or they hoped it was permanent. Taste was cited as the top response as a barrier to consuming plant-based food.
According to Greg Paul, Ph.D., MBA, marketing leader, beverage industry at DuPont Nutrition & Health, the study reveals a “bright immediate future” for the megatrend of plant-based eating. He notes a seismic shift occurring in eating habits globally, which creates a significant market opportunity.
Source: Specialty Food Association