Amazon captured 18 percent of online grocery sales in the U.S. in 2017, and as of the second quarter, 2018, this product group continues to grow at a rate of 40 percent year-over-year, according to One Click Retail.
Coffee has always been a top seller for Amazon, as it continues to grow by 40+ percent annually. In the second quarter, coffee was worth an estimated $135 million in sales and was responsible for seven of the top 10 best-selling grocery items. The leading coffee item (which is also Amazon’s best-selling grocery item overall) continues to be The Original Donut Shop Regular Medium Roast Coffee in a pack of 72 single-serve coffee-pods.
The second most popular grocery item of Q2, 2018 was Soylent’s ready-to-drink Meal Replacement Shake. Bottled water grew by 65 percent year-over-year in the last quarter to now outrank energy drinks as the largest subcategory. In 2017, Essentia gained an additional 4 percent of the market and now ranks as the largest water brand on Amazon.
Source: Specialty Food Association