In autumn 2025, the American-Hellenic Chamber of Commerce hosted a meeting with representatives from Greece’s administrative regions to launch a strategic initiative promoting the country’s regional culture and heritage. Business Partners reached out to Zozo Lidoriki, Chair of AmCham Greece’s Culture Committee, to find out more about this ambitious program.
Tell us a little about the vision behind this ambitious initiative.
The Culture Committee of the American-Hellenic Chamber of Commerce works to develop connections between the cultural, business, academic, and political spheres and promote Greece’s cultural wealth in ways that support economic growth.
In this context, the vision behind this initiative is to bridge the gap between culture and business and promote the culture and heritage of each of the country’s thirteen Regions, in Greece as well as internationally. Regional cultural identities aren’t limited to classical heritage and the plethora of ancient monuments and historical landmarks in each region; they also encompass traditional arts and crafts, gastronomy and culinary traditions, local products, religious traditions, health and wellness practices, and sports. It’s all culture.
What is the significance of linking culture with entrepreneurship?
Our members represent a variety of cultural industries—such as theater, cinema, visual arts, publishing, animation, and dance—as well as cultural institutions and businesses that value and support culture. We have considerable experience in bringing together parties across spheres and industries, and many of us have previously worked with regional authorities on various programs, so we know how much local cultural institutions, businesses, and creators have to offer.
By facilitating collaboration between creators, institutions, and businesses, we help create synergies that enhance both cultural value and economic potential. By establishing these connections between culture and entrepreneurship, we can foster innovative partnerships, open new markets, and stimulate local economies, turning culture and heritage into drivers of sustainable development.
What are the next steps forward for the initiative?
Following our first meeting with representatives from the various Regions earlier this month, we will continue to engage with each region to identify their unique strengths and challenges, cultural values, and opportunities, allowing each region’s cultural identity to emerge as a unique asset for fostering local economic growth and cultural diplomacy.
International visibility is key, so one of our first steps is the creation of Culture and Business Greece, a digital platform for mapping the cultural and creative products of Greece’s thirteen Regions, streamlining international networking, and facilitating entry into key markets such as the United States.
Looking ahead, we plan to hold events dedicated to showcasing local culture and business opportunities, run strategic promotional campaigns in foreign media, and organize showcases and exhibitions abroad in collaboration with embassies, chambers of commerce, and cultural organizations. We will also provide advisory support to local startups and SMEs active in the creative and cultural industries.
What does this initiative contribute to Greece’s cultural ecosystem, and what is the Chamber’s role in this?
AmCham Greece provides the strategic framework, international contacts, and organizational support essential for success, enabling us to leverage global networks, guide local entrepreneurs, and ensure that Greek culture is presented strategically to key audiences abroad. Together, we are creating opportunities for Greece’s cultural and creative sectors to thrive both locally and internationally.
Culture is a cornerstone of democracy and a vital contributor to the national economy. Through this initiative, we aim to ensure that Greece’s culture, heritage, and creativity industries achieve the international recognition they deserve while also generating tangible economic benefits for local communities around the country. We are moving forward with optimism, energy, and a strong sense of purpose.
