The 2nd ExportUSA Forum 2017 concluded its developments and many useful insights came into light with regards to reaching and penetrating new markets in the USA.
The forum focused on the mapping of the US. food and beverage industry and analysis of the American consumer in terms of food-buying and eating habits as well as the characteristics and lifestyles of different generations. The U.S. food business structure and selling strategies to supermarkets and specialty food stores were presented, while important topics of FDA regulatory compliance and barcoding standards were discussed in depth. The transformational power of technology and its impact on the disruption of the American retail food industry were also discussed.
The forum was attended by high level executives and entrepreneurs, from the F&B industry. Thanks to speeches by distinguished American and Greek field experts, the delegates had the opportunity to learn about the American food industry and American consumers and gain valuable insights on key issues concerning these.
The highlight of the forum was the formalization of the three-year strategic cooperation between AmCham’s TradeUSA department and the Specialty Food Association (SFA). AmCham President Simos Anastasopoulos and SFA President Phil Kafarakis signed an MoU that focuses on two major pillars: educating and training Greek businesses (via seminars on the U.S. market, an online platform for webinars leading to “SFA Qualified” certification and access to SFA’s annual reports “The State of the Specialty Food Industry” and “Today’s Specialty Food Consumer” and helping them establish viable business links with U.S. food retailers by organizing trade missions to the U.S. and visits of U.S. buyers to Greek production units.